Avis, a premier global car rental provider, sought to enhance its mobile app's performance for iPhone and Android devices. The aim was to simplify the car rental process and improve user acquisition. For this, Avis turned to Vaimolix, an expert in App Store Optimization (ASO), to boost their app's visibility and conversion rates.

Vaimolix began by leveraging its DATACUBE platform to analyze the competitive landscape and devise a targeted ASO strategy for Avis. The first step involved optimizing the app’s keywords and metadata across the App Store and Google Play, which led to significant improvements in keyword rankings and app visibility.

Metadata Optimization Results

The initial metadata update produced substantial results. On Google Play, Avis saw a 59.65% increase in total ranked keywords and a 114% rise in keywords ranked in the top 10. On iOS, the impact was even more pronounced, with a 393% growth in total keyword rankings and a 263% increase in top 10 rankings. This enhanced visibility allowed Avis to attract new users through organic search.

Conversion Optimization through A/B Testing

To further boost conversion rates, Vaimolix focused on optimizing the app’s creative assets and implemented a rigorous A/B testing program. This process involved refining screenshots, icons, and feature graphics to improve the app’s presentation both in search results and on the app’s store page. Vaimolix applied best practices specific to each platform and incorporated competitive insights and current design trends.

A/B Testing Outcomes

The A/B testing yielded impressive results. Updated feature graphics on Google Play led to a 28% improvement in conversion performance, while new screenshots increased conversions and downloads by an additional 20%. The iterative testing process allowed Vaimolix to refine creative assets continuously, resulting in a 69% increase in iOS impressions and a 46.13% rise in installs. On Google Play, store listing visitors grew by 309%, and downloads surged by 46.25%.

These results demonstrate Vaimolix’s effective ASO strategies in enhancing app visibility and user acquisition. By continuously optimizing metadata and creative assets, Vaimolix helped Avis achieve significant growth in both app store rankings and download rates, setting new performance benchmarks in the industry.